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Methods for accelerating time to market with proven quality and test-engineering

Understanding Time to Market and Its Importance

Time to Market (TTM) is the time required to develop a product. This involves the creation of a product idea, the entire design cycle, development, and market introduction.

You will be able to anticipate a product's time to market more accurately the more efficient and streamlined your company's product development process is. You can use it to help you plan how to launch the product at the appropriate location and time. The idea, often known as speed to market (STM), is crucial to innovation's success for several reasons. First of all, various levels of innovation investment are being made by your rivals.

Delaying the commercialization of your innovations or concepts allows others to surpass you in the market. The majority of innovations are also reliant on or made possible by technology. Remember that technology advances quickly, and a delay could make your ideas obsolete. The life cycle for determining the best product or invention price also gets shorter daily. Your product wouldn't generate significant incremental returns once it had gained widespread acceptance.

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Resource Efficiency or Flow Efficiency?

A business must decide on the best work system to operate effectively and provide the necessary innovations. Are resources or flow efficiency their primary concern? Workflows between people are efficient in terms of resources. Every person in this place is a specialist, which implies that they are the only ones capable of performing the task. Each person is maximized and used to their full potential when employing a resource-efficient method, but the feature is only completed once the specialist gets to it.

Members depend on one another to complete their jobs before they start their own, which might result in a "cost of delay." If this interests you, read one of our earlier postings on determining the delay cost.

Flow efficiency, on the other hand, is team-oriented. The entire team is an expert in a specific feature area. In other words, the team may continue to function even if one is not accessible. Members have roughly the same level of specialization, so the work moves more slowly, but the ability to release the features is certain.

There are benefits and drawbacks to both strategies. Resource efficiency prioritizes improving the individual, whereas flow efficiency improves the feature. When the former occurs, work queues may build up behind the expert in charge of a feature while the others wait.

The remaining team members will likely start working on other features as soon as possible, requiring multitasking. As the deadline draws closer, but the primary features are not yet complete, it can also cause a sense of pressure. In contrast to flow efficiency, since everyone in the team collaborates, they all complete tasks as a unit. For instance, one team member may begin developing automated tests independent of the UI, while another will start working on the UI. Slow but sure growth will bring a feeling of success.

Benefits of Increasing Time to Market for Your Company

Using the resource efficiency method or the flow efficiency method, time to market still matters. Ultimately, the goal is to speed up the company's time to market.

Your firm may be severely harmed by your Time to Market length. More than 40% of resources need to be managed by organizations and product design teams today, which causes delays and inefficiencies.

This waste results from pointless overhead, such as administrative paperwork, monotonous, repetitive work, needless features, subpar product launches, and inadequate information management.

Moreover, 80% of these data (emails, pictures, videos, and social media) need more organization and structure, and the available technologies need more assistance.

However, accelerating your business's time to market offers right away advantages like:

  • Efficient Managerial Processes: By creating schedules based on lead time and headcount planning, your core team can plan for production costs and timelines.
  • Boost Margin Revenue: Your Company's revenue will increase as a result of being able to release your product earlier than anticipated and meeting market demands; thus, the more in tune it is with what the market requires without sacrificing quality.
  • Higher Market Shares: The ability to accelerate TTM will provide your company an advantage over rivals. You will increase your market share if you release your inventions before the competitors.
  • Keeps You Ahead of the Competition: A faster time to market will put you one step ahead of your rivals and allow you to use the newest technology fully. This will also assist you and your product in gaining access to other markets.


Ways to Speed up Time to Market

There is no doubting TTM's significance. How do you speed things up? This is the question at hand. Here are some techniques for doing this:

Integrate Innovation Into Your Business: Many businesses maintain separate hubs for innovation and design. It is rare for main business functions to participate in the innovation and development process, and a small group is often responsible for defending or demonstrating the value of this investment. The company's appetite for risk is reduced, and TTM is slowed. Having the various organizational teams involved and represented will help speed up the time to market.

Assign revenue goals: The success of the innovation team depends on having a revenue objective or goal. With a clear financial goal, your firm will succeed. Innovations are, after all, inextricably related to your business model. Therefore, it is essential that a business can evaluate the effectiveness of its investment in innovations in terms of its financial results. This will undoubtedly encourage teams to have a faster TTM.

Put Outsourcing to Your Advantage: The Time to Market process can be entirely outsourced except for a few essential areas. For example, you can contract out the task of determining the target client for a launch, price point, or advertising channel. Your time to market can be accelerated by creating an ecosystem with dependable supporting partners who can help implement innovations.

Develop Pilot Ready Customers or Market Segments: You should identify markets or a group of customers where the product innovations or improvements you wish to roll out can be tested with a manageable level of risk. You can even plan it so that these groups become co-innovators for your company, sharing the risks and benefits of the investment.

Develop Ways to Track Results Effectively: The development process should involve every team member. Sharing visual data can help with this because it fosters flexibility and communication among teams. Keep in mind that the many teams engaged in innovation can become more agile and make choices more effectively by gathering and exchanging information in real time. Management leaders should make their members' access and visibility easier to ensure that goals are completed with agility and openness, and that results are accurately tracked.

When it comes to success, a company's ability to decrease its Time to Market for innovations is what sets it apart. Your product will reach consumers quickly if your TTM is quick. This will give you an edge over competitors.

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Why Rejolut?

1 Reduce Cost

We’ll work with you to develop a true ‘MVP’ (Minimum Viable Product). We will “cut the fat” and design a lean product that has only the critical features.

2 Define Product Strategy

Designing a successful product is a science and we help implement the same Product Design frameworks used by the most successful products in the world (Ethereum, Solana, Hedera etc.)

3 Speed

In an industry where being first to market is critical, speed is essential. Rejolut's rapid prototyping framework(RPF) is the fastest, most effective way to take an idea to development. It is choreographed to ensure we gather an in-depth understanding of your idea in the shortest time possible.

4 Limit Your Risk

Rejolut RPF's helps you identify problem areas in your concept and business model. We will identify your weaknesses so you can make an informed business decision about the best path for your product.

Our Clients

We as a blockchain development company take your success personally as we strongly believe in a philosophy that "Your success is our success and as you grow, we grow." We go the extra mile to deliver you the best product.



Tata Communications

Malaysian airline

Hedera HashGraph



Jazeera airline


Hbar Price





The Purpose Company

Hashing Systems




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I have worked with developers from many countries for over 20 years on some of the most high traffic websites and apps in the world. The team at rejolut.com are some of most professional, hard working and intelligent developers I have ever worked with rejolut.com have worked tirelessly and gone beyond the call of duty in order to have our dapps ready for Hedera Hashgraph open access. They are truly exceptional and I can’t recommend them enough.
Joel Bruce
Co-founder, hbarprice.com and earthtile.io
Rejolut is staying at the forefront of technology. From participating in, and winning, hackathons to showcase their ability to implement almost any piece of code. To contributing in open source software for anyone in the world to benefit from the increased functionality. They’ve shown they can do it all.
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Founder, Hashing Systems
Enjoyed working with the Rejolut team. Professional and with a sound understanding of smart contracts and blockchain. Easy to work with and I highly recommend the team for future projects. Kudos!
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They have great problem-solving skills. The best part is they very well understand the business fundamentals and at the same time are apt with domain knowledge.
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