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A platform where creators can create their own NFT’s and showcase their Art

Used tools

Project Overview

Project Overview

Description

Aeon marketplace is fast growing marketplace for NFT’s where all the individuals can create their own NFT’s and sell them. Individuals can also buy and collect unique digital creations through this platform.

Aeon marketplace is fast growing marketplace for NFT’s where all the individuals can create their own NFT’s and sell them. Individuals can also buy and collect unique digital creations through this platform.

Main objectives

  • The main objective of this platform is that the creator can create and sell their unique digital art and collectors can buy a share of ownership of this digital art in the most hassle-free manner.
  • To create a platform where artists can come forward to sell their NFTs without worrying about high gas fees while consuming less time to process at the same time.

Design Process

Design Process

Understand

Brief Breakdown

Research

Competitive Analysis

Define

User persona

Empathy Map

Ideate

User Flow Chart

Information Architecture

Prototype

Hi-fi Wireframes

Visual Design System

Test

Usability Testing

Understand

Brief Breakdown

NFT is a digital asset that can represent a wide range of real-world objects ranging from music, art, video, or any gaming item. NFTs can be traded in NFT Marketplaces are specially created to function as a trading platform for NFTs, which are very popular among users for trading cryptocurrency.

NFTs are facing a lot of problems ranging from the congestion of network to high gas fee and this is partly due to the increase in the users. Aeon in this scenario is offering quick transactions due to its unique algorithm and affordably low gas fees.

Aeon is a new-age NFT Marketplace which provides benefits both buyers and sellers for transactions that is made on the platform.

Research

We research thoroughly about the prevailing conditions in the market before ideating the product and conduct a detailed survey regarding what features can be demanded by our users. We design our product in such a way that the shortcomings of existing platforms get conveniently eradicated and we emulate a flawless product in the shortest timeline.

Competitive Analysis

We keep ourselves continuously updated with the ongoing trends in the world about the product, user behaviours, and our potential competitors.

We carefully analyse our competitor’s strengths and weaknesses in comparison to find a gap in the market for our product. This lets us have a greater picture of the competition around us and helps us in reaching even higher success than our competitors and avoiding any possible failure.

Define

User persona

Arhaan Malik
Reserach & Development Manager

Age

:     32

Status

:     Married

Location

:     Florida

about

Arhaan Malik is a Research & Development Manager and resides in Malaysia. He research, plan and implement new programs and protocols into an organization. He is also really passionate about the doing art and he keeps updated himslef with latest art trends. He recently started learning about cryptocurrency and market places. He soon want to start his own startup.

Goals

  • To keep learning and gaining knowledge in NFT’s.
  • To create unqiue NFT’s and sell them in high potential sale value.
  • To have adequate knowledge to start a startup and gain entrepreneurship skills.

Fustrations

  • Have to spend a lot time to know how exactly the cryptocurrency system works.
  • He wants to make sure that his finances are secured.
  • He feels like it’s slightly a tough task for him to do branding or marketing of his NFT’s.

Personality

Introvert

Extrovert

Analytical

Creative

Sensing

Intuition

Judging

Perceiving

Interests

Reading

Trading

Travelling

Swimming

Empathy Map

See

  • Cryptocurrency is the future currency in this digital world.
  • Can see multiple varient of art created by all the artists.
  • Investing in NFT space is too high.
  • It’s really hard to identify who are actual creators and who are fraud beacuse of lack of this domain knowledge.

Thinks

  • While creating an NFT I think I will not only gain knowledge about Crptocurrency but also will grow as an artist.
  • Where should I sell my first NFT?
  • How shall I start marketing once my NFT is created?

Does

  • Do research about similar NFT platforms
  • Planning about how to create NFT and sell them on the platform
  • Keep tracking latest art trends which is more appealing for the buyers

Says

  • Will have to grow new networks to keep updated of this emerging Crptocurrency world.
  • Information is difficult to understand to the people who are not that tech savy.
  • Compromising on the look and feel of the NFT’s will not attract the buyers.

Ideate

User Flow Chart

Information Architecture

Prototype

Hi-fi Wireframes

Visual Design System

Typography

Typography is the art and science of font style, appearance, and structure which creates harmony and consistency in a design. Hence, we used the font Helvetica Neue which is simple and easily readable.

Helvetica Neue

Style

H1

H2

H3

H4

Sub Heading 1

Body 1

Body 2

Caption 1

Caption 2

Font weight

Bold

Bold

Bold

Bold

Bold

Med

Med

Bold

Reg

Font Size

38px

32px

24px

20px

17px

17px

15px

13px

13px

Helvetica Neue

Style

Font weight

Font Size

H1

Bold

38px

H2

Bold

32px

H3

Bold

24px

H4

Bold

20px

Sub Heading 1

Bold

17px

Body 1

Med

17px

Body 2

Med

15px

Caption 1

Bold

13px

Caption 2

Reg

13px

Colors

We use colors in such a way that it harmonizes perfectly with the UI/UX and looks relatable to the product attractively.

Primary

#2255FF

#00D58B

FFFFFF

Other

#BFBFBF

#000000

#00143C

#0A1835

#E30057

#0036EB

Gradient

#38FFFF

#BF46FF

#FF6464

#D55C30

Iconography

We have used a range of recognizable and noticeable icons to communicate features and functionalities as the usage of recognizable and clear icons help in navigation as most users perceive images faster than words.

Test

Usability Testing

The phase of testing is somewhat relatable to beta version which is launched prior to the final launching of the product. Under this testing phase, we share the wireframe link to the potential people within our organization, who have vast knowledge and experience regarding product design.

Actual Screens

Thank You!