From sustainability to Carbon Neutrality

Corp Stage brings the easiest way to take your establishment towards lowering carbon footprint in a sustainable and systematic manner.

Project Overview

Description

CorpStage is one of its kind, the platform for ESG monitoring. By ESG we mean to say that we help you in managing three important responsibilities – Environmental, Social, and Governance.

With Corpstage you can make an impact on the global level in terms of managing your business's carbon footprint. Corpstage lets you make an impact on three different levels so that you engage with stakeholders to contribute towards sustainability initiatives run by companies around the world.

Main Objectives

There are primarily two objectives that we aimed to accomplish through our design process;

To build a robust brand image for the product to boost the brand’s reputation by rightly connecting to the target audience and establishing mutual trust among various stakeholders.

To bring more awareness and motivate users to take initiative in bringing carbon footprints under sustainable limits.

Our Goals

User stories & User Flow

High Fidelity Wireframe

Prototyping User Testing

User Interface & Visual Design

Our Tools

Design Process

Understand

Brief Breakdown

Research

Competitive Analysis

Define

User Persona

Empathy Map

Ideate

User Flow Chart

Prototype

Hi-fi Wireframes

Visual Design System

Test

Usability Test

Making changes based on User Feedback

Understand

Brief Breakdown

Carbon emissions are such a problem faced by the world that currently threatens the existence of our very earth. In the last six decades, there has been tremendous development and expansion of the global population at the expense of our fragile environment. Our carbon emissions have almost quadrupled during this recent period and this occurred during the last three decades. Be it a developed nation or a developing nation, high carbon emissions are a problem across this divide.

To address this grave danger at the corporate level across the world, we at CorpStage bring you our solutions that can help your organization by indulging in sustainable ways to do business. We provide you with sustainable software, through it you can collect quantitative data in form of surveys, customer comments and even your employees can pen down their thoughts about sustainability. We also provide valuable ideas in achieving carbon neutrality along with ESG Ratings, TCFD Discloser Tools to MSMEs, and Social Enterprises. Further, you can manage your carbon emissions and calculate your carbon liability so that you make a real impact. Corpstage follows those adopted frameworks laid by World Economic Forum and has been following IOSCO’s recommendations in arriving at its sustainability rating methodology. Corpstage not just makes your carbon sustainable but even makes you an achiever in front of sustainable media coverage.

Research

We research thoroughly about the prevailing conditions in the market before ideating the product and conduct a detailed survey regarding what features are demanded by our users. We design our product in such a way that the shortcomings of existing platforms get conveniently eradicated and we create an optimal flawless product in the shortest possible timeline.

Competitive analysis

We keep ourselves continuously updated with the ongoing trends in the world about the product, user behaviors, and our potential competitors.

We carefully analyze our competitor’s strengths and weaknesses in comparison to ours to find a gap in the market for our product. This lets us have a greater picture of the competition around us and helps us in emulating even higher success than our competitors and avoiding any possible failure.

Define

User Persona

Shreya Lalwani (Entrepreneur)

Age

:   34

Status

:   Married

Location

:   Gurgaon, Haryana

About

Shreya is a woman entrepreneur in her mid-thirties. She began her career-long 10 years back as a technical analyst in an FMGC company. From her initial childhood years, she was very proactive about climate change that is happening rapidly due to high carbon emissions by industries. Now, after a brief stint in the FMGC industry, she is having her own start-up that deals in organic products. With the help of Corpstage she now not only is achieving carbon neutrality for her business establishment but also guides small-scale farmers to go for sustainable farming methods.

She believes that, if we have a systematic approach, together with the cooperation of industries and improved farming methods by farming communities we can achieve zero carbon emissions in a very short time.

Goals

  • To make her brand reach global consumers.

  • To make the farming community aware of ecological damages caused due to traditional farming methods.

  • She can pass on the benefits to the farmers and producers to incentivize them.

Needs

  • She is currently looking for more distributors for her eco-friendly products.

  • She wants to create brand loyalty from customers toward her organic products.

Pain Points

  • She faces quite a difficulty in finding organic producers for her industry.

  • People are not much informed about the availability of organic products in the FMCG sector.

Personality

  • Extrovert

  • Creative

  • Goal Oriented

Empathy Map

Says

  • Manufactures and corporates must focus on the bigger picture about, how a timely reform under the expert opinion can transform their business to carbon compliant.

  • Adopting sustainable manufacturing methods can help manufacturers in minimizing their manufacturing costs in the longer run.

  • Volunteering and active participation in the corporate world can bring visible changes in carbon emissions in an organized manner.

Thinks

  • Achieving carbon neutrality can help producers and manufacturers in the longer run.

  • Discarding old reductant practices of processing in the manufacturing sector can make enterprises power efficient.

  • Philanthropy and charities can help reach the right information to ground-level producers and farm workers so that they practice eco-friendly and sustainable farm practices.

Does

  • Educates others about the benefits of going eco-friendly by embracing carbon neutrality.

  • As an entrepreneur encourages farmers to practice sustainable farming methods by incentivizing them.

  • Shoulders active responsibilities like sponsoring regular tree plantation drives towards the “Green Earth” cause.

Feel

  • Start-ups must focus on achieving carbon neutrality from the beginning, as it will become cost-effective in the longer run.

  • Active cooperation from ESG monitoring platforms like CorpStage can help businesses in building a brand image.

  • Corporates and business-houses have a social responsibility apart from maximizing shareholder value and should act in a manner that benefits society.
 

Ideate

User Flow Chart

Prototype

Hi-fi Wireframes

We use high-fidelity wireframing to thrust usability to the forefront in showcasing page layouts at their core.

Visual Design System

Typography

We choose the widest range of words and pitch the product with the right tone so that it catches the user’s attention in the shortest possible time.

aa

Regular

aa

Medium

aa

Bold

Font size

Font width

Line height

Example

28px

Bold

42px

Colors are the smiles of nature.

24px

28px

36px

Colors are the smiles of nature.

17px

Medium

24px

Colors are the smiles of nature.

16px

Medium

24px

Colors are the smiles of nature.

16px

Regular

24px

Colors are the smiles of nature.

15px

Regular

24px

Colors are the smiles of nature.

14px

Bold

21px

Colors are the smiles of nature.

14px

Medium

21px

Colors are the smiles of nature.

14px

Regular

21px

Colors are the smiles of nature.

13px

Bold

17px

Colors are the smiles of nature.

13px

Regular

17px

Colors are the smiles of nature.

12px

Medium (Uppercase)

16px

Colors are the smiles of nature.

12px

Medium

16px

Colors are the smiles of nature.

Colours

We choose the widest range of words and pitch the product with the right tone so that it catches the user’s attention in the shortest possible time.

Main

#37982C

#212529

#FFFFFF

States

#75BE17

States

#75BE17

States

#75BE17

States

#75BE17

States

#75BE17

States

#75BE17

#DDA300

#0582FF

#E33821

States

#75BE17

States

#75BE17

States

#75BE17

States

#75BE17

Gray

#FFFFFF

#F4F4F4

#F0F0F0

#E0E0E0

#AAAAAA

#4D4D4D

#404040

#212529

Iconography

We have used a range of recognizable and noticeable icons to communicate features and functionalities as the usage of recognizable and clear icons help in navigation as most users perceive images faster than words.

Components

Material Components are interactive building blocks for creating a user interface.

Test

Testing on Potential Users

The phase of testing is somewhat relatable to beta version which is launched prior to the final launching of the product. Under this testing phase, we share the wireframe link to the potential people within our organization, who have vast knowledge and experience regarding product design.

Making changes based on User Feedback

We collect those vital feedback from those users within our organization, who under the testing phase were given the link of wireframe. Further we evaluate the pros and cons of each feedback received from them in terms of applying them in practicality and how it can affect in functioning of the final product.

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