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Have you implemented a CRM strategy in your company, or are you thinking of doing so and require some advice and methods? You are in the right place.
Did you know that acquiring new customers costs a business five to ten times more than retaining existing customers? Implementing a CRM strategy increases your sales force, turnover and customer satisfaction.
CRM (Customer Relationship Management), is a notion that encompasses the development of the relationship with the customer and the software adapted to this management
We speak of CRM strategy to refer to the analysis of customer relationships through information technology.
Said strategy is at the crossroads between a company's sales and marketing strategies and contributes to creating a long-term relationship with customers.
As it could not be otherwise, it puts the consumer at the center of all its actions, with the objectives of:
And for this, it takes into account all aspects related to:
And for this, it takes into account all aspects related to:
In short, we are facing a strategy beyond the exclusive sphere of customer service and integrating the dimensions of automation, big data and all the tools available to companies to achieve it, such as CRM software.
We can find three types of CRM for your business strategy:
Ideal for Small and medium commercial teams.
Operational CRM is a simple and easy-to-use tool that allows you to optimize the business process, improve the sales cycle, create a fluid relationship with customers, and improve communication between teams.
This relates to the processes of:
But it focuses, above all, on the latter.
Some of the functions for which this CRM is suitable are:
Ideal for Commercial teams focused on dealing with customers (switchboards or call centers). Collaborative CRM is focused on company-client interaction through different communication channels: email, telephone, web chat, social networks, etc.
Its main objective is to centralize and organize all communications in one place, so it will be useful if you want to opt for a strategy focused on the following:
Ideal for large companies.
Analytical CRM focuses on a Business Intelligence: business model and has a data warehouse called Data Warehouse.
Its purpose is to collect and store data that allows the analysis and knowledge of customer behavior to understand their needs and desires better and carry out more personalized campaigns according to them.
It is a support for decision making, and it will be useful if you want to:
To implement a good CRM strategy in your company, you must first:
Once everything is clear and defined, it will be time to deploy and implement your CRM strategy. Here are four key steps to achieve an efficient CRM strategy:
The growing number of new sales and communication channels has changed the customer experience. Businesses face increased competition and need help retaining a customer.
A multi-channel strategy allows you to multiply the points of contact with customers and potential customers through:
Review your company's internal processes by creating a 360° customer file, personalize your communication with them and allow you to understand their preferences better. Accompany them at each stage:
To adapt to the new dynamics while maintaining competitiveness, you must move from a multi-channel approach to an Omnichannel one.
All channels are used simultaneously and in a complementary way to communicate more effectively with customers and collect relevant data at the right time.
CRM software is one of the tools that allows you to respect your strategy and move the business forward, moving from digital marketing to digital relationship marketing. At the same time, it will allow you to gain a competitive advantage over other companies.
This contributes to the development of the company globally, thanks to the fact that it allows:
At this point, you may be wondering: how to implement your CRM correctly. This step will be marked by three stages, common in the implementation of all strategies:
Planning: This stage is very important since it defines the bases of your strategy.
To do this, you must:
Execution: You are clear about what you want to achieve, the team that will work on it and the tool that will help you achieve it. Time to put the strategy into action!
Evaluation: Have you got what you wanted? Analyze the KPIs established in the planning phase and adjust your strategy based on the results.
CRM solutions can bring many benefits to your organization. An effective CRM strategy helps to:
From another point of view, what advantages does a CRM offer you?
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We’ll work with you to develop a true ‘MVP’ (Minimum Viable Product). We will “cut the fat” and design a lean product that has only the critical features.
Designing a successful product is a science and we help implement the same Product Design frameworks used by the most successful products in the world (Ethereum, Solana, Hedera etc.)
In an industry where being first to market is critical, speed is essential. Rejolut's rapid prototyping framework(RPF) is the fastest, most effective way to take an idea to development. It is choreographed to ensure we gather an in-depth understanding of your idea in the shortest time possible.
Rejolut RPF's helps you identify problem areas in your concept and business model. We will identify your weaknesses so you can make an informed business decision about the best path for your product.
We as a blockchain development company take your success personally as we strongly believe in a philosophy that "Your success is our success and as you grow, we grow." We go the extra mile to deliver you the best product.
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