The entertainment sector comprises different segments, each of which has reacted differently to the digital transformation: some taking advantage of it, others recording not particularly positive results. One thing is sure, these areas, after this revolution, will be different from before.
The entertainment industry is very diverse. It includes many segments (books, radio, television, etc.) with exact and diversified characteristics.
This means that what happens within one of these areas is not said to be reflected in parallel also in communicating sectors, just as it is practically inevitable that these sectors do not react the same way when particular transformations occur. This is precisely what has occurred during the digital transformation.
If in other sectors – finance, food, banking – the advent of digitization has brought significant changes, but after all homogeneous, even if with differences from player to player based on their characteristics and their ability to adapt to innovation, for as far as media and entertainment are concerned, a separate discussion must be made, or rather, several must be made: one for each segment that composes it. Only in this way is it possible to have a more complete and organic idea of how the entire sector is transforming.
The media and entertainment industries have gone through four digital transformations:
The following are the top digital transformation trends in the media and entertainment industry
Digital transformation has also impeded some emerging sectors, becoming increasingly relevant.
This is the case, for example, of gaming which has found a decidedly promising segment in eSports. The same thing will also happen in the augmented reality sector. These areas, precisely in light of these prospects, will become fundamental to stimulate the creation of new types of content and push the various players to further innovate the present entertainment models.
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Map out the steps users will take to complete specific tasks.
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