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Metaverse for social networking

Virtual social spaces, virtual influencers, virtual events and meetups, virtual avatars and virtual marketplaces are Metaverse use cases for social networking. One of the main benefits of the metaverse and social networking is that it allows people to connect with others regardless of their physical location. Virtual social spaces, such as virtual clubs and bars, can provide a platform for people to socialize and make new connections, even if they are not in the same physical location. As said earlier, a metaverse development company or a metaverse developer could help in and provide different and a wide range of metaverse development services to help businesses create immersive virtual experiences for their audiences on social networking platforms.

In comparison to social media and other mainstream products, the metaverse is now considered a niche product. Nonetheless, this digital environment has the potential to provide interesting, influencercentric capabilities.

Brands such as Samsung have staged product launch events in existing metaverse platforms, providing consumers special NFTs in exchange for their participation. Given that we live in a COVIDaffected world, these events allow users and companies to meet without the fear of spreading the virus, while still ensuring that the event is accessible to users all over the world. Although these firms can publicize the event on social media, only those who participate in the metaverse profit.

Similarly, for the same reasons, influencer parties can be held virtually entirely in the metaverse. In the metaverse, partygoers are only restricted by their online connections, not their physical location. Access may easily be restricted to NFT ticket holders, prohibiting random visitors and bad actors from breaking in.

We must also take into account the fact that conversations in the metaverse are simply more personable than those on social media. Conversations are held virtually in-person rather than via text or a one-way video call, bringing with them the nuances of natural dialogue that social networking platforms lack.

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Influencers Can Monetize Their Metaverse Activity

Aside from hosting events, influencers can and are actively seeking to monetize their metaverse activities in a variety of ways. According to the IZEA research, 51% of influencers are interested in benefiting from the metaverse, and 21% are currently generating money there.

Holding virtual land within the space to arrange ticketed events or even rent it out to others is one way to earn money in the metaverse.

Influencers can also collaborate with large brands that are already prominent in the metaverse or want to do so in the future. Companies such as Puma and Calvin Klein are already developing metaverse avatars for this purpose, and additional brands are sure to follow.

Let's build together on Metaverse

Metaverse will Replace Social Networks?

While it is impossible to predict when the metaverse will replace social networks, I believe it will. As previously said, it unleashes unprecedented social and economic benefits. As more influencers discover the benefits of the metaverse, they will tell their friends, and word of mouth will keep new users coming.

However, we must also consider technological adoption. While most metaverse platforms may be accessed via a desktop computer, complete immersion requires a virtual reality headset. Companies such as Meta are striving to produce consumer-priced headsets, and have made progress with the Oculus Quest 2, but widespread adoption is still a long way off.

However, the lengthy timescale isn't necessarily a bad thing. Metaverse platforms, on the other hand, have years to flesh out their systems and staff to produce a reliable offering. In addition, influencers and businesses can set up monetization mechanisms so that new entities know how to monetize immediately away.

There remains a lot to figure out with such new technology. However, with a slow and steady adoption rate and devoted development teams, the metaverse can become a place to be and interact.

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The future of Metaverse in a nutshell


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