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Metaverse in manufacturing industry

The metaverse has dominated the IT industry in recent years, although the concept itself has been around for decades. The metaverse, a virtual domain in which individuals may interact with one another, is most known today for its use in multiplayer videogames, where people from all over the world can join online in real time.

The metaverse has more practical applications in the industrial sector. It is frequently used by businesses for digital twins, which are virtual copies of existing company functions such as a manufacturing line. Businesses can use digital twins to simulate how alternative situations might affect productivity, safety, external environments, and a variety of other aspects, all without halting production or jeopardizing worker safety.

The Metaverse is a virtual reality space that can be accessed through the internet, and it has the potential to be used in a variety of ways in manufacturing. There are several potential Metaverse use-cases in manufacturing such as virtual prototyping, virtual training, virtual assembly and virtual collaboration. One potential application of metaverse in manufacturing is as a platform for collaboration and communication among distributed teams. For example, team members could meet in a virtual factory floor to discuss and work on projects in real-time, regardless of their physical location. However, A metaverse development company or skilled metaverse developers can provide valuable metaverse development services to manufacturers looking to enhance their virtual presence and create immersive experiences for customers.

While the concept of digital twins may be novel to some organizations, others in the manufacturing area have been utilizing them for years, demonstrating not just their effectiveness, but also their capacity to spur innovation in an increasingly competitive economy. So, how are early adopters already employing digital twins, and what does this signify for future applications?

Metaverse Manufacturing

One of the most common applications for digital twins in manufacturing is to record and evaluate realtime data from plant operations in order to suggest changes. This data can then be utilized to create new workflows and streamline a business's processes. The digital twin becomes wiser as it collects and analyzes data from the actual world, eventually developing its own metaverse to test new business models in a low-risk environment. As a result, businesses can sustain efficiency while also encouraging innovation throughout the firm.

The metaverse can also be used to train individuals in highly specialized areas. The virtual environment allows both new and experienced operators to practice their abilities in a more realistic setting, without the risk of potentially catastrophic or costly errors. This is especially useful for employees who operate heavy machinery, which, if used wrong, might endanger workers' lives.

Several car businesses have begun to use the metaverse to improve industrial processes. Hyundai Motor Company and Unity, a platform for developing real-time 3D content, announced a collaboration plan to design a Meta-Factory for the 2022 Consumer Electronics Show (CES). The concept involves creating a digital twin of a physical factory, which is supported by a metaverse platform, with the purpose of optimizing operations and resolving issues in a virtual area.

Source: US Census Bureau; RSM US LLP

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5 Effects of the Manufacturing Metaverse on Manufacturers

  • Quicker and safer staff training
    Several organizations have begun training staff on how to use and maintain equipment using VR headsets rather than real equipment that can be unsafe or difficult to use in a training scenario.
    For example, because training JetBlue mechanics with real planes is expensive and timeconsuming, the company implemented a VR solution in collaboration with software developer Strivr. The tool allows technicians to simulate touching a jet in the most realistic way possible, but without the time, money, and risk of the physical environment.
    "You want people to leave learning something and go back into their work environment and see their performance levels improve," says Andy Kozak, who introduced the VR training at JetBlue
    Furthermore, rather than having employees sit in a classroom all day, immersive learning, which blends the sensation and presence of VR with learning theory, data science, and architectural design, enhances the learning experience for employees, particularly younger ones.
    Verizon, for example, employs Strivr VR training packages to teach shop personnel how to react in the event of a store heist. Other Stivr programs teach warehouse workers how to properly load and unload vehicles, while food manufacturing workers learn how to be safe near food processing equipment.
    Because of these advantages, several businesses are considering deploying VR training as a first step in educating new staff, particularly in industrial or other heavy sector contexts.
    Richard Ward, a senior specialist on VR at McKinsey, remarked that when you need to teach people a new vocational skill, such as how to fix a piece of equipment like a truck or a helicopter, one of the really long portions of that educational process is individuals learning where all the parts are on the equipment.
  • Improvements can be discovered through simulations prior to practical deployments.
    The metaverse includes digital twin technology, in which all of the components of a physical location (or product) are digitized to create a virtual "twin." In manufacturing, digital twins can be used to compare a product's design to the physical version produced - looking for defects, for example - or virtual environments can be put up for simulation. Many autonomous car designers, for example, are already using simulations of real-world places to fine-tune and better train the vehicles how to operate.
    According to McKinsey's Ward, BMW used simulation for six months at a new factory, constructing virtual automobiles on a one-to-one scale within the metaverse before deploying the final layout for the factory. Based on the simulation results, the corporation revised around 30% of the design from the original over the course of six months. They didn't say exactly how much efficient it was, but they did state that around 30% of what they believed was the best manufacturing in the world on the first day of the simulation had to alter. These are people who are always developing new plants and are still learning through simulation
  • Field service employees use AR/VR to repair equipment on the job.
    According to Rajat Gupta, Microsoft's senior director of Business Development for Autonomous Systems, Mixed Reality, and Metaverse, field service people and technicians, like new frontline workers, can benefit from AR, VR, and MR technologies for equipment maintenance and support.
    This accelerated during the epidemic, when all support teams were constrained by travel limitations and health concerns.
    "Rather than bringing someone from Sweden or another nation back to the United States," Gupta explained, "a lot of them employed VR and mixed reality to provide remote help."
    Many remote support solutions do not require additional hardware such as specialist AR glasses or massive VR headsets, which is a plus for enterprises in the space. "Many firms are investigating the application of AR with existing devices, such as smartphones and tablets," says Tom Mainelli, an analyst with research firm IDC. "The pandemic accelerated many companies' adoption of AR/ VR technologies."
    According to Ward of McKinsey, the usage of this technology can assist improve the attitudes of workers in the field without giving them the impression that they are being watched or monitored by their employer.
    This technology is said to upset field staff since it acts like Big Brother. While no one enjoys the feeling that someone is watching them, it turns out that one of the things individuals enjoy is gaining mastery over problems, which also gives them with a sense of job fulfillment.
  • Virtual global product design collaboration
    Another significant area where the epidemic pushed activity surrounding VR is in product design for manufacturers. Engineers could collaborate on designs in conference rooms when everyone was in the office, but now that everyone was working from home, they needed a new solution. With virtual reality, design engineers from all around the world can cooperate remotely to build a virtual design.
    "If you look at an automotive firm, they develop automobiles by starting with clay models, and they have a clay model that anybody can create visually," explains Gupta of Microsoft."They're then designed in CAD software, but it's difficult to cooperate on CAD and image things in 3D, so many are now using mixed reality - AR and VR - to take that vehicle in 3D and invite others to input on the car design."
    During the epidemic, businesses created metaverse design rooms through the Internet.
    "Our clients and other skilled engineers may log in remotely," McKinsey's Ward adds, "and the experience takes on the quality of Zoom in 3D, enabling for a new level of engineering to occur." "The beauty of it is that people can perform incredibly productive technical design work without having to fly, which has a lot of long-term implications for what we're doing."
  • Creating tangible objects from virtual concepts; converting physical items into digital assets
    The transition from the physical to the virtual world will present various opportunities for manufacturers, potentially opening up new revenue sources. While virtual-to-virtual commerce, in which a video gamer can purchase digital objects with real money, has been around for years, new concepts are emerging in which physical products can be made using designs that originated in the virtual environment.
    "I'm curious about going beyond the virtual-to-virtual component and into the virtual-to-physical component," says Cathy Hackl, a futurist, novelist, and metaverse expert. "I may be having an online interaction and purchase something that would literally arrive at my place." Then there's the inverse, in which I purchase a tangible object in exchange for a physical experience that unlocks something in a virtual universe for me."
    In modest settings, examples of this have already begun to surface. Role-playing gamers, for example, can virtually construct miniature models on the HeroForge website, which has hundreds of various templates for a character's face, attire, weapons, and poses. After purchasing the completed design, HeroForge may 3D print and ship the item to clients. Users can also purchase the virtual design file and use their own device to 3D print the figure.
    Toy firm L.O.L. Surprise, for example, manufactures card packs with a QR code that can be scanned to access non-fungible tokens (NFTs) and virtual experiences, according to Hackl. "These are things that have not been done at scale yet," she notes, "however I'm confident they will be as companies learn more about how the consumer journey in retail and buy points is moving."

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Manufacturers who do not wait will discover an infinite number of possibilities

Businesses have historically been sluggish to adopt new technology, but experts in the metaverse and AR/VR area say the prospects are too big for manufacturers to ignore.

"Manufacturing companies that aren't experimenting with [AR and VR] today risk slipping behind in the foreseeable future," IDC's Mainelli warns. "AR/VR will not only assist manufacturers digitally alter their businesses, but they will also be critical in the future for recruiting, onboarding, and upskilling their workforces."

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