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Methods for optimizing your digital commerce solution

Digital Commerce vs. e-commerce

E-commerce is the term used to describe the practical elements of online product sales, including supply chain management, setting up a store on a website, handling transactions, and collecting payments. However, more than being able to sell online alone is needed for success in online retail. The larger phrase "digital commerce" includes the other elements related to conducting business online.

Digital commerce could undergo a revolution thanks to digital commerce, which incorporates people, technology, and data. One of the many facets of modern business that digital commerce touches on is the ability to deploy necessary functionality to any client location. Other facets include data administration, querying and analysis, content management, user experience, customer engagement and retention, and user experience.

While digital commerce is a client-centric process that maximizes the consumer experience at every touchpoint in the buyer journey, e-commerce focuses on particular goals connected to online sales.

How to Calculate Your Conversion Rate

Having the basics is crucial before you concentrate on e-commerce site optimization. You might be surprised to realize that many business owners need to learn more about boosting their store owners.

Conversion rate optimization is a crucial component of raising your store's performance. The conversion rate must first be understood, and more crucially, the current conversion rate for your store must be determined before you can proceed. Even though a conversion can refer to several different things, in most situations, it refers to a sale. The average desktop conversion rate is about 2.1%, according to research.

Simple math calculates the conversion rate and the proportion of visitors to your site who complete a purchase. To help you increase your conversion rate, a sizable portion of this e-commerce optimization guide will be devoted to that topic. This implies encouraging more people to take action and make purchases from you.

Ten Ecommerce Optimization Tips to Improve Your Conversion Rate

E-commerce optimization is a broad term that describes a specific strategy you might use to increase your website's conversion rate. The goal should be to reduce friction on every aspect of your website, including the navigation, layout, and design components used.

Here are the top ten e-commerce optimization tips you should follow to improve your conversion rate.

Regularly Update and Improve Your Product and Landing Pages

E-commerce website design trends are constantly evolving at a rapid pace. You'll see a sharp decline in traffic if you don't frequently refresh your landing and product pages.

Making the correct first impression is crucial, and optimizing your landing pages for e-commerce sites is essential. Because your audience will land on these pages, it's critical that you carefully optimize them.

Your bounce rate will soar if your landing and product pages aren't appropriately optimized. You can perform the following things to make your product and landing pages better:

  • Add special offers: To pique clients' curiosity and increase sales, you can provide unique offers.
  • Curate your best sellers: Curating your best-selling products on your website so customers can see them immediately is an additional fantastic choice.
  • Use product reviews: Including reviews on your website is an excellent method to increase e-commerce conversion rates. Individuals prefer the opinions of other people to those of brands. They'll be more inclined to purchase if they learn that others like them have already purchased and enjoyed your product.
  • Use high-quality images: Use stunning photographs to highlight your product. This is crucial to assist purchasers in making an informed choice. Show the item from several perspectives. Let them focus on the specifics in more detail.
  • Use A/B testing: A/B testing compares two iterations of your on-page items to see which generates the most sales. Various A/B testing plugins are available for this.

Focus on Improving Page Load Times

The success of your store depends on having a quick-loading e-commerce site. Numerous studies have revealed that the bounce rate rises when your page loads more slowly.

Your website should load quickly, ideally in under two seconds. Because if customers abandon your site before it loads, it won't matter how interesting it is. That is how important speed is to your conversion. So treat it as a crucial component of your ecommerce conversion rate optimization approach.

Here are some steps that you can take to improve your website’s speed:

  • Check improvement areas: You may evaluate the performance of your website using both Page speed Insights and GTmetrix, which are both great resources. They also point out potential improvement areas so you know where to make adjustments.
  • Switch to a faster host: To host your e-commerce site, stay away from shared hosting. Your store needs swift, scalable ecommerce hosting.
  • Switch to a faster theme: Your website's performance may be impacted by the theme you select. To boost your store's performance, it would be a good idea to switch to one of the many quick WordPress themes.

Remove Distractions from Your Site

An outstanding illustration of a well-designed online store is what you see above. It's not a good idea to include too many moving or distracting features to your website, as this will lower sales.

Identifying and eliminating unnecessary components from your website is a crucial aspect of e-commerce optimization. Do you really need a sidebar on every page to entice readers to subscribe to your email list, for instance?

On a product page, perhaps a footer would be adequate? You might want to start by conducting a complete site audit.

You can use a variety of SEO audit tools to further examine the performance of your website and remove any components or items that are unnecessary for effective ecommerce website optimization.

Personalize Your Content

Personalized purchasing experiences are what today's consumers’ desire. The majority of owners of e-commerce stores prioritize giving customers the "red carpet treatment" because they prefer it.

You'll lose out on sales if you can't provide it. Sales will be lost if your customer journeys aren't tailored to the needs of your buyer personas. You may optimize your online store by following these easy steps:

  • Offer recommendations: Amazon does this to devastating effect, and so should you. Give your clients suggestions and relevant products. Purchases are greatly influenced by product recommendations.
  • Use geolocation: Using geotargeting, you can offer goods in the same currency or make regional suggestions if you're selling goods internationally or in several regions.
  • Customize based on device type: Customizing the shopping experience based on the type of device your customers are using to access your store is a crucial component of ecommerce optimization.

Optimize for Mobile Audiences

The graph above depicts global mobile e-commerce sales from 2016 to 2021 and should give you an idea of how critical mobile compatibility is for optimizing your e-commerce website. As you can see, the rate of change has only accelerated, making it clear that mobile ecommerce is a sector that will continue to expand.

If your online store isn't mobile-ready yet, you're losing out. As a result, it's important to make your e-commerce site mobile friendly. Here are some steps that you can take:

  • Check mobile compatibility: Utilize tools like Google's Mobile-Friendly Test to check your website's images and content for mobile compatibility. Make sure that the product descriptions are readable. Make sure your website is user-friendly and responsive on mobile devices.
  • Opt for a minimalistic design: Make sure your website doesn't have too many elements so that CTAs and product categories have enough room to breathe.
  • Cut back on the amount of text: When writing, try to be as clear-headed as you can.
  • Compress images: It should go without saying that you should always compress photos before putting them on your website.

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Use Tracking Tools

You may track significant KPIs and indicators with analytics tools to understand what is and isn't working for your e-commerce store. You'll be able to identify which parts of your website visitors left or which pages or page elements encouraged more people to make purchases.

With this information in hand, you can enhance underperforming areas to increase conversions. Data should inform all decisions you make regarding e-commerce optimization.

Your website should ideally incorporate tools like Hotjar, Google Analytics, and MixPanel so that you can measure user journeys and the effectiveness of your store. You should be aware of the following crucial forms of information:

  • Your store’s KPIs and metrics
  • Find your main traffic acquisition channels
  • Important sales data, including customer lifetime value and average order value
  • Any conversion data

To determine whether the adjustments you make to your store improve its performance, it's crucial to monitor these both before and after the changes.

Create Relevant Upsells

The image above shows just how well Apple offers upsells. A simple click will quickly raise your machine's specifications. One of the upselling methods that most businesses employ is this one. Upsells can typically be offered in a variety of locations, such as your checkout pages, your product pages, or even after checkout. A wonderful approach to give your clients more value while also charging them more is through upselling.

Run A/B Testing to Get More Feedback from Users

A/B testing is a great approach to getting more user feedback. You can utilize A/B testing to see what would work and what wouldn't if you have an idea for a new color scheme or even a new idea for a UX makeover.

You can experiment with a variety of A/B testing strategies for landing pages. A/B testing compares two iterations of your on-page items to see which generates the most sales. For instance, you can compare the conversion rates of two headlines for your e-commerce conversion rate optimization: one that is short and snappy vs. a longer title that is more descriptive.


Align Your Messaging with your Target Audience

It's crucial to match your messaging to your target demographic. It is clear from the image above that Cloudways is trying to appeal to an e-commerce audience with this website.

The messaging on the website is targeted towards e-commerce audiences and makes it abundantly obvious how the service (hosting) may benefit them. When writing the copy for your website, it’s incredibly important that you align it with your target audience. Determine and note their pain points.

Then, start by figuring out which of these your product resolves before you eventually begin to write the copy.

Streamline Your Checkout Process

It's also crucial to optimize your checkout procedure. The entire process must be frictionless, from when a user puts in when they are about to complete their purchase. Maintain a clear process and give customers more choices, such as a guest checkout.

Your store needs to have a guest checkout option. To reduce cart abandonment, you must include a guest checkout option.

Nobody wants to complete their purchase and arrive at the checkout page only to discover that they must create an account to complete it.

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